Leading Companies in Global Oats Market, Driven by Increasing Trend for Personalised Nutrition

The global oats market size reached a volume of almost 28.78 million tons in the year 2023. The market is further estimated to grow at a CAGR of 3.8% between 2024 and 2032, to reach a volume of almost 40.26 million tons by 2032. As per the analysis by Expert Market Research, the market is expected to be driven by the increasing demand for healthy foods.

Oat (Avena sativa), a member of the Poaceae family, ranks as the sixth most significant cereal crop by production. It is widely cultivated in regions situated between latitudes 40°N and 60°N, including the European Union, Canada, Russia, Australia, the United States, and Brazil. Oat is extensively used in the food industry for products such as oat flakes, porridge, cereal bars, cookies, noodles, bread, yogurt, and oat milk beverages. This widespread application is due to its high protein content (approximately 12–20%), excellent digestibility (about 90–94%), and substantial dietary fiber content. 

Developments in the oats market include product formulations and packaging designed to meet the demands of the convenience food segment. Companies are actively investing in research and development to introduce new oat-based products, such as oat milk, snacks, and breakfast cereals. Collaborations between food manufacturers and technology providers are improving production efficiency and product quality. Additionally, trends such as the adoption of sustainable farming practices and the growth of organic oat products are becoming increasingly significant in the market.

Figure: Top Oats Production Countries: 2022

As per the oats market analysis, the rising demand for healthy food is driving market growth. Instant oats are gaining traction, due to its convenience and speed of preparation. A key factor contributing to the rising popularity of instant oats is the growing awareness of health and nutrition. As more individuals prioritise their well-being, the demand for convenient yet nutritious breakfast options has surged. Instant oats effectively meet this demand, providing a quick and easy way to begin the day with a healthy choice.

In September 2024, Fresh DelMonte launched Del Monte® On-the-Go Oats, a full line of breakfast meals with fresh-cut fruit. This launch aims to meet the growing demand for overnight oats. The oats are made available in three formats apples and walnuts; pineapple, mango and coconut; and blueberries and almonds.

Top 4 Oats Companies in the World:

Grain Millers, Inc.

Grain Millers, Inc. is engaged in whole grain manufacturing and merchandising, organic and conventional consumer food products, and the import and export of commodities. The company is deemed the largest organic oat processor and produces about one fourth of all oats in North America. The company’s grain processing includes oats, corn, wheat, rye, barley, triticale, flaxseed, etc. The fibre and functional flours of the company include oat fibre, oat hydrocolloid, micro-ground oat bran, etc.

The Quaker Oats Company

The company’s oats facility in Cedar Rapids, Iowa is considered the largest milling facility in the world processing over 2 million pounds of oats on a daily basis. Quaker Oats offers products such as old-fashioned ad quick oats, instant oatmeal, steel-cut oats, instant oatmeal cups, gluten free oatmeal, organic oatmeal, and hot oat bran.

Swedish Oat Fiber AB

Swedish Oat Fiber, a part of Givaudan is a prominent company engaged in oat production. The company’s different products are produced in the factory in Sweden, based on Swedish oats from Swedish farmers. Swedish Oat Fiber products cater to various sectors, including food production, sports and nutritional products, the cosmetic industry, and the feed industry, including pet food as well.

General Mills Inc.

General Mills is a renowned global food company headquartered in the United States. The company’s brands include Ratio, Annie’s, Betty Crocker, Bisquick, Blue Buffalo, Autumn’s Gold, Cheerios, Chex Cereal, etc. The company offers its products under categories such as baking, cereal, ice cream, meals and snacks. General Mills offers oatmeals as ready-to-eat cereals in flavours such as Lucky Charms, Cinnamon Toast Crunch, Trix and Cocoa Puffs.