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Accenture PLC, Microsoft Corporation, Alphabet, Inc, Amazon Web Services, Inc, Appen Limited, Besedo Ltd, Clarifai, Inc, Cogito Tech, Genpact, and ActiveFence Ltd, among others, are the major players in the global content moderation solutions market.
The global content moderation solutions market size reached USD 7.54 billion in 2023. The market is expected to grow at a CAGR of 13.1% between 2024 and 2032, reaching almost USD 22.82 billion by 2032. As per the analysis by Expert Market Research, the market is expected to be driven by expanding media and entertainment industry.
Content moderation involves inspecting and managing user-created material on digital platforms. This involves the removal of inappropriate or offensive content and implement community guidelines and terms of service.
As of 2024, there are 5.35 billion internet users across the world. This represents about 66% of the world population. By 2029, the total number of internet users is expected to reach 7.9 billion. According to the Global Web Index, on an average, individuals spend 6.5 hours on the Internet each day. Individuals aged 16 to 24 spend 2.5 more hours online than those aged 55 to 64. Also, about 75% of people aged 15 to 24 worldwide have internet access.
As per the content moderation solution market analysis, the expansion of social media and rising use of online channels is increasing the necessity for content moderation. The presence of abundant public content is catering to the increased requirement of solutions to prevent exposure to offensive content. A brand or individual’s reputation may be at risk when unregulated user-generated content is posted. Companies offering two-way communication services face significant risks associated with the unregulated exchange of text, images, and videos. This openness can lead to the circulation of inappropriate content, including violence, hate speech, drug use, and other offensive material. Industries particularly vulnerable to these challenges include delivery and ride-hailing services, customer support platforms, online marketplaces, and gaming platforms that support real-time interactions among users.
Figure: Social Network Active Users Worldwide (in Millions)
In July 2024, Gcore, the global edge AI, cloud, network, and security solutions company announced the launch of Gcore AI Content Moderation, a real-time solution that allows online service providers to automate the moderation of audio, text, and user-generated video content.
In March 2023, iMerit, a company providing artificial intelligence (AI) data solutions launched a data intelligence solution purpose-built to support video game industry creators create more effective AI-based content moderation and community management systems.
Headquarters: | Dublin, Ireland |
Establishment: | 1951 |
Website: | www.accenture.com |
Accenture is a renowned global professional services company serving clients in over 120 countries across the globe. The company provides its services for industries such as aerospace and defence automotive, banking, capital markets, chemicals, communications and media, consumer goods and services, energy, health, high tech, industrial, insurance, life sciences, natural resources, public service, retail, software and platforms, travel, and utilities.
Headquarters: | Washington, United States |
Establishment: | 1975 |
Website: | www.microsoft.com |
Microsoft is a technology company engaged in providing operating systems, cross-device productivity and collaboration applications, server applications, business solution applications, desktop and server management tools, software development tools, and video games. They also design and sell devices, including PCs, tablets, gaming and entertainment consoles, other intelligent devices, and related accessories.
Headquarters: | California, United States |
Establishment: | 1998 |
Website: | abc.xyz |
Alphabet is a collection of businesses, with Google being its major company. Alphabet reports Google in two segments, Google Services and Google Cloud, and all non-Google businesses collectively as Other Bets. For reporting purposes, Google conducts its business in two segments namely, Google Services and Google Cloud. Google has a terrorism content moderation tool which complies with the anti-extremism measures laid out by United Kingdom and the European Union.
Headquarters: | Seattle, United States |
Establishment: | 2006 |
Website: | aws.amazon.com |
Amazon Web Services (AWS) offers a highly reliable, scalable, cost-effective cloud infrastructure platform supporting several businesses. The company has data centres located in the U.S., Europe, Singapore, and Japan. The company has operations across 190 countries. Amazon Rekognition Content Moderation utilises machine learning (ML) to automate and enhance image and video moderation workflows. Amazon Rekognition Content Moderation efficiently process millions of images and videos while detecting inappropriate or undesirable content.
Headquarters: | Chatswood, Australia |
Establishment: | 1996 |
Website: | www.appen.com |
Appen delivers human-annotated datasets that drive AI and machine-learning initiatives for some of the world’s leading brands. The company boasts 8 secured ISO 27001-certified facilities and invested USD 34.6 million in product investment in 2023. The company offers proprietary quality control technologies for content moderation.
Headquarters: | Qormi, Malta |
Establishment: | 2002 |
Website: | besedo.com |
Besedo Ltd offers content moderation solutions with advanced AI capabilities. The content moderation solutions have use cases such as content moderation API, customizable content filters, detecting abusive behaviour, detecting bot and spam accounts, fraud prevention, nudity and NSFW detection, profanity filters, and real-time chat moderation. The company has 7 offices on a global scale and has more than 400 employees.
Headquarters: | Delaware, United States |
Establishment: | 2013 |
Website: | www.clarifai.com |
Clarifai, Inc. specialises in machine learning and is present in more than 170 countries worldwide. The company has more than 400 thousand customers and has delivered more than 1 million AI models. It offers a leading platform for building AI-powered software solutions and supports the full AI development lifecycle, including dataset preparation, model training, and deployment.
Headquarters: | New York, United States |
Establishment: | 2011 |
Website: | www.cogitotech.com |
Cogito Tech is an AI training data company providing human-in-the-loop workforce solutions comprising Computer Vision, Natural Language Processing, Content Moderation, and data and document processing. The company offers customised content moderation Services for visual, text, and audio files. The company provides its content moderation services for industries such as social media – UGC, communities and forums, metaverse moderation, dating websites, gaming sites and apps, campaigns ads and apps, etc.
Headquarters: | New York, United States |
Establishment: | 1997 |
Website: | www.genpact.com |
Genpact is a global professional services and solutions company listed on the New York Stock Exchange under the symbol G. The company boasts more than 800 global clients and has operations in over 35 countries across the globe. Genpact has more than 125 thousand employees under its roof. The company offers content moderation with AI technologies, including generative AI across content moderation workflows from pre-moderation and automation to policy work such as contextualisation and decision maps, support elements such as personalised well-being, and learning and development.
Headquarters: | New York, United States |
Establishment: | 2018 |
Website: | www.activefence.com |
ActiveFence is a trust and safety provider for online platforms, safeguarding both the platforms and their users from harmful behaviour and content. The company provides content moderation to keep its users safe from the widest spectrum of online harms, unwanted content, and malicious behaviour, including child safety and exploitation, disinformation, hate speech, terror, nudity, fraud, and more.
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