Top 8 Companies in the Global Alcohol Wipes Market

The global alcohol wipes market was valued at USD 730.4 million in 2023 due to the increasing incidence of infectious diseases across the globe. The market is expected to grow at a CAGR of 6.93% during the forecast period 2024-2032 and attain a market value of USD 1334.73 million by 2032.

Alcohol wipes are moist cloths containing isopropyl alcohol or ethanol used for disinfection. Their antiseptic properties make them commonly used in medical and everyday situations. These wipes can be used to sanitize skin, before medical procedures, or to disinfect surfaces in healthcare settings. Containing 60-70% alcohol, they efficiently eliminate bacteria, viruses, and fungi, helping to control infections and maintain hygiene.

Growing infectious diseases are propelling the market value for alcohol wipes. Infectious diseases such as influenza, hepatitis, tuberculosis, and hospital-acquired infections (HAIs) drive the demand for efficient disinfection. According to the WHO's 2024 Global Hepatitis Report, there is a growing number of deaths due to viral hepatitis, making it the second most common infectious cause of death globally, with 1.3 million deaths annually, equivalent to tuberculosis. The fast-acting antimicrobial qualities of alcohol wipes are essential for both healthcare settings and households as infectious diseases require strict cleanliness. A rising understanding of such diseases drives the need for alcohol wipes in controlling infections.

Major Companies Shaping the Global Alcohol Wipes Market in 2024

1.    Procter & Gamble Co.

Procter & Gamble (P&G) is a global leader in consumer goods, offering a wide range of products across various sectors, including health, hygiene, and home care. In the alcohol wipes market, P&G provides disinfecting and sanitising wipes under renowned brands such as Charmin, Bounty, and Swiffer. The company focuses on creating effective hygiene solutions for both household and commercial use, contributing to the widespread adoption of alcohol-based cleaning products in homes, hospitals, and offices. P&G's commitment to innovation drives its success in the market.

2.    Kimberly-Clark Corporation

Kimberly-Clark, known for brands like Huggies, Kleenex, and Scott, is a prominent player in the personal care, tissue, and cleaning products industry. The company has extended its portfolio to include alcohol wipes for sanitising purposes, with products catering to both healthcare and consumer markets. These alcohol-based wipes are designed to offer fast and effective germ protection. Kimberly-Clark’s innovation in personal hygiene, combined with its wide distribution network, strengthens its position in the market, especially in healthcare and home use.

3.    Johnson & Johnson Services, Inc.

Johnson & Johnson, a leader in pharmaceuticals, medical devices, and consumer health products, offers alcohol wipes under its consumer health division. The company’s wipes are designed for disinfecting and sanitising purposes, suitable for home, hospital, and on-the-go use. With a focus on health and wellness, J&J’s alcohol wipes are known for their effectiveness and quality, particularly in clinical settings. The brand’s commitment to innovation ensures it remains a key player in the alcohol wipes market.

4.    Clorox Company

Clorox is a leading American manufacturer of cleaning and disinfecting products, with a focus on household cleaning, health, and wellness. Its portfolio includes alcohol-based sanitising wipes under the Clorox brand, designed to kill germs and viruses quickly. These wipes are popular for their reliability and effectiveness, making them a staple in households and healthcare settings. Clorox’s strong brand presence and commitment to cleanliness have positioned it as a major player in the alcohol wipes market, especially in sanitisation during health crises.

5.    Gojo Industries, Inc.

Gojo Industries is a leading manufacturer of hand hygiene products, best known for its PURELL brand of alcohol-based hand sanitiser and wipes. These alcohol wipes are designed to reduce germs and bacteria, offering quick sanitisation in a convenient form. Gojo’s focus on public health and hygiene, particularly in institutional and commercial environments, has solidified its position as a leader in the alcohol wipes market. The brand continues to innovate in hand sanitisation and sanitising wipes solutions to meet global health needs.

6.    Ecolab Inc.

Ecolab is a global leader in water, hygiene, and infection prevention solutions, providing comprehensive products for the healthcare and industrial sectors. In July 2024, Ecolab introduced the Disinfectant 1 Wipe, a pioneering product in the market. These wipes are notable for being the first EPA-registered, 100% plastic-free, and readily degradable disinfectant wipe, made entirely from wood pulp fibers. This launch marks a significant advancement in environmental sustainability within the sector. The introduction of these eco-friendly, highly effective disinfection wipes is expected to set a new standard in the market, potentially leading to increased demand for sustainable disinfection products in the forecast period.

7.    Hardy Diagnostics, Inc.

Hardy Diagnostics is a US-based company specialising in microbiology laboratory supplies. In addition to its broad range of products for diagnostic testing, the company manufactures alcohol-based disinfectant wipes. These wipes are used in laboratories and healthcare settings to ensure the cleanliness and sterility of surfaces. Hardy’s commitment to healthcare hygiene and diagnostics allows it to offer high-quality sanitising products that play a vital role in maintaining lab safety and infection control.

8.    Berkshire Corporation

Berkshire Corporation is a manufacturer of advanced filtration products and cleanroom solutions, offering alcohol wipes as part of its portfolio. These wipes are primarily used in cleanroom environments, medical facilities, and laboratories for their superior germ-killing capabilities. Berkshire’s expertise in maintaining sterile environments, combined with its range of effective cleaning products, positions the company well in the alcohol wipes market, particularly in sectors requiring high standards of hygiene and contamination control.