Top 4 Companies Satiating the Growing Appetite for Bakery Products in the Indian Market

Britannia Industries Ltd., Parle Products Pvt. Ltd., Surya Food & Agro Ltd., and ITC Limited, among others, are the major players in the Indian bakery market.

The Indian bakery market is estimated to grow at a CAGR of 8.5% between 2022 and 2027. As per the analysis of Expert Market Research, the market is driven by the growing manufacturing and sales of biscuits.

The growth of the Indian bakery market can be associated with the extensive manufacturing of popular bakery products such as biscuits in the country. The surging penetration of cafes and bakery chains in tier-II and tier-III cities in India is also driving sales of bakery products. Furthermore, various artisanal bakers are increasingly marketing their products through social media. The growing attempt to support small businesses, especially by the young population, is further fuelling the demand for bakery products from artisanal bakeries.

The shift to healthy lifestyles among consumers, especially after the COVID-19 pandemic, is expected to propel the demand for guilt-free bakery products containing functional ingredients and low amounts of fats and sugar. With consumers increasingly focusing on comfort, the demand for bakery products such as cakes is likely to significantly grow. Furthermore, flavour and texture innovations in the market are anticipated to boost the development of new and innovative bakery products in India.

In November 2020, ITC’s Sunfeast announced the launch of Sunfeast Caker, its new sub-brand. The brand features three formats, a triple-layered cake with a chocolate bottom, the Trinity; a layer cake in two flavours, namely, butterscotch and chocolate; and a reimagined chocolate Swiss roll. Through the brand, the company aimed to offer innovative products and premium experiences to consumers cost-effectively.

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Top 4 Bakery Companies in India

Britannia Industries Ltd.

Britannia Industries is a major food company in India. Some of its most popular brands include NutriChoice, Good Day, and Marie Gold, among others. The company’s products are available in over 5 million retail stores and are consumed by more than 50% Indian homes. With a wide presence in above 60 countries across the globe, the company has presence in the Middle East through its local manufacturing in Oman and the United Arab Emirates. It has removed over 8,500 tonnes of trans-fat from its products and it is one of the prominent Zero Trans Fat companies in India.

Parle Products Pvt. Ltd.

Parle Products is an Indian bakery and confectionery company. The company owns the world's largest selling biscuit, Parle-G. Its product range includes biscuits, confectionery, cakes, rusk, snacks and platina, and gift range. With more than 150 products and 36 product brands, the company’s products are exported to more than 21 destinations.

Surya Food & Agro Ltd.

Surya Food and Agro Ltd manufactures and sells biscuits, cookies, cakes, confectioneries, and juices/beverages. The company supplies its products to airlines, hotels, railways, canteens stores departments, and organised retail outlets. Its products are available in more than 20 countries. The popularity of brands like Zig Zag, CNC, Snacks, Butter Bite, and Marie Lite has enabled the company's market share to increase.

ITC Limited

ITC is a leading Indian private company, which has presence in various sectors, including FMCG, hospitality, packaging, and agriculture. With 36,500 direct employees, the company has more than 200 manufacturing facilities. As of March 2022, the company's gross sales value amounted to INR 90,104 crores, and it generated net profit of INR 15,058 crores. It has 25 FMCG mother brands, 113 hotels in 70 locations, and 38 platinum-rated green buildings.