Majority of Gen Z Believe in Purchasing Gym Membership for Staying Fit

As per the results of the survey conducted by Expert Market Research, Gym memberships emerged as the most preferred option as chosen by 27% of the respondents followed by Nutrition and Supplements.

As important as it is to practice exercise, equally crucial is how you invest in it. There are various options available for people to spend on to maintain a fitness routine, including gym memberships and fitness classes, among others. According to a comprehensive survey conducted by Expert Market Research across top-tier 1 and 2 cities, which included 45,000 respondents, the results delve deeply into the spending preferences and choices people make to support their exercise practices.

The survey results indicate that gym memberships constitute the highest expenditure at 27.38%, followed closely by nutrition and supplements at 26.19%, and fitness equipment at 19.05%. Together, gym memberships and nutrition and supplements collectively dominate the market share with approximately 53%, surpassing other options. This preference depicts the respondents' inclination towards investing in gym memberships and nutrition and supplements for their fitness needs.

Types of Investment Options for Fitness Routine

Gym memberships have become a preferred choice among respondents because they offer a comprehensive package that includes dietary needs, equipment access, progress tracking, and post-workout services. The rise of large gym chains with multiple branches, such as LA Fitness with over 690 gyms in North America, is driving this growth in gym memberships. As per the research report by TATA Fintech, going to the gym is slowly becoming the new norm for younger people. With more disposable income to spend, they often end up hitting the gym just out of fancy.

Valuable insights reveal that gym memberships and nutrition supplements hold significant market shares. The expansion strategies of many gym brands, including establishing branches in diverse locations, are expected to significantly boost demand for gym management software. Moreover, the increasing global awareness of health and the growing popularity of fitness across various geographic locations are resulting in a surge in annual gym memberships, further fueling market growth over the forecast period. This option is widely chosen by middle and older age groups who prefer indoor activities like eating over outdoor workouts. Nutrition supplements, being a stationary activity compared to gym memberships and fitness classes, are more popular among middle-aged and older adults who prefer eating over outdoor exercise. Another study by expert market services on subscriptions services and mode of payments explores how and what type of payments are preferred by people and if lump-sum one time payments required for gym memberships or fitness classes, rather than a monthly fee, contributes to resistance among potential customers.