Spotify Is the Most Popular Music Streaming App Preferred by Gen Z in India

According to the latest study conducted by expert market research to understand consumer’s music streaming app preferences, it was revealed that Spotify is the most used platform, preferred by 34% of the total respondents. It has risen above the competition due to the wide music library and affordable subscription plans.

Over the years, on demand music streaming platforms have gained immense popularity by offering the convenience of instantly accessing music that suits their mood at their fingertips. The music industry has witnessed a major shift with this increased usage of music streaming apps, which are now becoming a major source of their income. However, this has also sparked intense competition, as consumers seek out platforms that offer the best value for their money.

Most Popular Music Streaming Apps Preferred by Gen Z In India

Recently, a study was conducted by expert market research across 50000 respondents, to learn which music streaming apps are being used the most by the consumers, and what do these apps offer them, adding to their popularity.

Based on the findings of this study, Spotify emerges as the most popular music streaming app, being the choice of 34% of the total respondents. Spotify offers a user-friendly interface along with personalized suggestions, attributing to its popularity. 24% respondents use jiosaavn to stream music, making it a close second. Gaana and YouTube have a share of 15% each. 10% of the respondents use amazon music and the remaining 7% prefer google play music.

The study looks at how the success of Spotify resides in the strong community and brand building carried out by the company. It also sheds light on how brand collaboration by the company has positively impacted the company as Spotify has partnered with various artists, labels and sponsored multiple music festivals to promote its platform, while investing in original content to attract a large consumer base fond of audio streaming. The expert market research study delves on how consumers perceive the cost benefit of using online streaming apps such as Spotify. Furthermore, the study investigates consumer inclinations are altered by provided personalized and consumer focused services such as Hindi and regional language music for further scoring over several competition in the market.

How Do Consumers Perceive The Cost Benefit of Using Online Streaming Apps Such as Spotify

The study showcases the primary drivers of this surge in streaming platforms with convenience of accessing content anytime, anywhere, and the availability of personalized suggestions being the top of the list.

As the music streaming industry continues to evolve, competition among apps is expected to intensify. Platforms will likely focus on enhancing user experiences, expanding their libraries, and introducing innovative features to grow their consumer bases. Our study offers strategic insights to help devise targeted strategies to cater to this evolving segment, analysing consumer behaviour and preferences.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.